Innovation Awards - Categories

The deadline for entry into the BlackBerry EMEA Innovation Awards was Friday 24th October.
If you have any queries, please contact Claire Toney.

Connect to everything you love in life with BlackBerry. BlackBerry applications help consumers access information and the Internet on the move. From delivering news and information, social networking, games, multi media, travel, location based services, finance and E-Commerce; together we help consumers access information on the move.

Scope: For applications within key BlackBerry consumer segments.

Criteria

Wow Factor: The application must be easy to enjoy, simple to use, simple to implement and have "word of mouth" potential. You should describe your application and illustrate how a consumer would use it?

Drive Purchase Intent: The application should attract new users to the BlackBerry platform - potentially from a shop window in a retail outlet. How does your application impact or drive purchase intent? Which carriers have marketed the solution in their retail stores?

Brand and Fit to RIM Strategy: The application complements and enhances Life on BlackBerry by bringing something fresh, innovative and high quality to our brand promise. What's the consumer use case, e.g multi-media, infotainment, location based services, gaming, and mobile personal productivity.

Enter an Application for this Award

Life on BlackBerry

On the online application form you will be asked to answer the following questions in no more than 500 words in total.

  1. Reference and Market Impact: How many consumers are using the application? Number of downloads or paying subscribers?
  2. Wow Factor: Describe your application? Is this a BlackBerry exclusive? Any in market promotions / blogs / press about the application?
  3. Purchase Intent: What was the return on investment? What was the impact on total cost of operations? How long or how many resources were required to implement the solution?
  4. Brand and Strategy Fit: How would you categorise your application e.g. Infotainment, multi-media, gaming, location based service, mobile personal productivity?